Episode Transcript
[00:00:00] Speaker A: Welcome to the Authority Playbook. I'm Jeff Brandeis, and today we're talking about the strategies to help you stand out, be seen and be heard. You're watching now Media Television.
[00:00:14] Speaker B: Welcome everyone to the Authority Playbook. I'm Jeff Brandeis, and for years I've worked with business leaders, entrepreneurs and experts, helping them turn presentations, conversations and communication into decisions that drive revenue. Along the way, I've learned something that applies far beyond business.
Authority isn't built by what you know. It's built by how you think, how you communicate, and how you lead.
That's what this show is all about. Most people already know what they should be doing. They've read the books, listened to the podcasts, attended the conferences and invested in the courses. Yet they still find themselves repeating the same patterns and making the same decisions and getting the same results.
[00:00:56] Speaker A: Why?
[00:00:57] Speaker B: Because success is rarely limited by a lack of knowledge. More often it's limited by the mindset and mental habits that show up when the pressure is on. And that's exactly what we're exploring today.
Joining me is Erin Kubinski, head coach at Adventures of Health, Mental Fitness Coach. A speaker and former physical therapist, she helps high achieving women who break the cycle of self sabotage, building last lasting consistency and create meaningful transformation by strengthening their mental fitness, not just their motivation. By combining science, behavior changing, identity, work, and years of real world coaching, Aaron helps people transform their health by first transforming how they think. Erin, welcome to the Authority Playbook. It's great to have you here.
[00:01:45] Speaker C: Thanks for having me, Jeff. I appreciate it.
[00:01:47] Speaker B: Awesome. So the audience. Well, I'd like you to think, think about and ask yourself this question.
If success depends on consistency, what is preventing you from consistently doing what you already know is best?
In this first segment, we're going to explore why lasting transformation starts with mental fitness.
Aaron, what led you from physical therapy into mental fitness coaching?
[00:02:12] Speaker C: So I had a transition in life and I started moving into coaching into life coaching. I was already coaching around fitness and endurance sports because endurance sports was my background. But I got really curious on how to train the brain because as a competitive athlete, I knew it was like the limiting factor. You could do all the physical training, but being able to train your brain was kind of mysterious. There was a lot of like, mindset books out there, but really training your brain at the subconscious level got me really curious. As a physical therapist, I worked a lot with neurological patients in my early days, helping stroke patients and just all the knowledge around how the nervous system works in the body. I got really curious about what if you just trained your brain right? What could happen? And so much can happen.
[00:03:08] Speaker B: Was there an event that happened that really struck you that I really got to make this change, or was this a crossover time?
[00:03:16] Speaker C: I mean, there are a few things. The. The most profound thing that happened to me on without knowing that it would happen. I had severe Raynaud syndrome. And Raynaud syndrome is, like, when your body's under stress, it shunts the blood out of, like, one digit. So, like, if you looked at my hand, like, one digit would turn white. It looked like it was dead.
And it would happen under stress. It would happen. If it got cold, it. If it was cold and it happened, it felt like an elephant was standing on my hands. And so when I dove deep into this mental fitness work, and I did the consistent work for six months straight, when I was done with the six months, I was like, wow, my Raynaud's is, like, almost gone. And so for me, that was, like, beyond it. Helping with other, like, relationships and finances and parenting and health.
Seeing that physical change in my nervous system was amazing. And so that's the power of training your brain.
[00:04:17] Speaker B: Wow, that's awesome.
Glad you were able to achieve all that for yourself. I'm sure it changed your life also as you made that transition.
Can you talk about a little bit of that change?
[00:04:28] Speaker C: Yeah. Like, the biggest thing is it the amount of inner critic noise you have, right? That inner critic shutting you down. It's still there. It's always going to be there. That's just the way we're wired. But I have the ability with this work to turn it down and control it.
[00:04:48] Speaker B: That's awesome. So a lot of people talk about mental fitness. Can you explain to our viewers and listeners what exactly is mental fitness, and why is it so important?
[00:04:58] Speaker C: So it's the way I describe it is like, if you. If you see a tractor going through a muddy field, and it creates those ruts, right? The tractor always goes down the muddy field. That's how we live our life, right? We live our life in autopilot. What we do one day, we repeat the next day the same. We repeat the same thoughts over and over again. So the mental fitness is teaching you how to get out of the rut. And so it's teaching you to how. How to change your habits, right?
It's teaching you to think differently. It's making you aware that you're in the rut and how to get out of the rut. So just by, like, doing the work, quieting the brain down, getting into that, that Soft static noise of the brain, then you're able to step out of the rut and look at things differently.
[00:05:46] Speaker B: So you, as a coach or as a therapist, fitness mental, you speak to us or your clients, and you uncover what their.
What the pains are or what they're thinking about or what they have to actually change in the mindset to get better.
[00:06:02] Speaker C: So what. So one thing, one way I think about it is it. I mean, it's a lot of meditation work, right? So it's a lot of, like, controlling your being aware of what you're thinking, controlling your thinking, getting into a quiet mind so you can get a little bit deeper into what you're actually thinking and feeling. And then we get into the. The nervous system. It. Like, where is it really sitting in your nervous system? Right. So it's not just about your thinking brain, but it's about your entire nervous system.
I forgot the question.
[00:06:37] Speaker B: When you work with your clients, in essence, what do you actually dive into and how do you get them out of?
[00:06:43] Speaker C: Yeah, so I. I focus on helping people lose weight, right? So weight.
Weight gain on the, like, cycle of keep losing the same 10, 15 pounds. It is a nervous system problem. Your body is holding on to that identity, the patterns that keep you stuck at that weight. So when we start doing the mental fitness work on top of, you know, moving our bodies, eating right, we also, like, can decrease the cortisol. So, like with my Raynaud syndrome, that was a. That was my body showing stress. So when you do the mental fitness work, you start to lower your stress levels, your cortisol levels, and then you can move into the food choices and the exercise choices and the sleep choices and the other healthy habits with a little bit more ease and a lot less white knuckling it.
[00:07:41] Speaker B: I think we all have that stress factor. I think it's just a question of how it shows up in our bodies and also how it shows up in our minds. Are there certain things that you can kind of help recommend to people who are listening, beware of this is happening, or then you need to go seek somebody like yourself, or, you know, how does someone really find out, really, if they're mentally fit for lack of other. First, if there's such a thing,
[00:08:10] Speaker C: I would say how to decide if you're mentally fit would be, like, how much time do you spend in negative emotions? How much time do you spend stressed, frustrated, disappointed, sad?
How does it affect your life? What is it? What is it keeping you from doing so? We could be mentally fit in one area of our life. And not mentally fit in another area of our life.
Right? So you could be mentally fit at your sport, but not mentally fit in your relationships. You could be mentally fit in your relationship, but not mentally fit financially. So it has different areas, but where I focused is on the health and the weight loss.
[00:08:51] Speaker B: Can you help us? We have so many successful people who are listening, but we all struggle with consistency despite knowing that we have the knowledge and the resources to help, but yet we don't go through it.
Why do so many people actually go through this?
[00:09:08] Speaker C: Because it kind of lives in our nervous system at a cellular level, right? It has like a stuck energy in our body.
So once we get to the subconscious of like, where's this energy stuck? Why, why is it holding on? Right. So a lot of times, like, we try to push through it positive, like just have the pos. Shift the mindset to the opposite and be positive about it. Well, when we do that, our body holds on to it even tighter. So even though, like, um, so in the weight loss world, like, you know, if I said, okay, I just want you to go around and say, like, I easily weigh 125. I easily weigh 125.
Your body be like, no, we don't.
You. So the positive talk isn't going to do anything. You really have to get to the subconscious, like, where is that living in your body and, and do some. Some deeper subconscious nervous system work or energy work.
[00:10:08] Speaker B: So it goes really deep sometimes into people's mindset. This as well.
Why do you believe lasting transformation begins in the mind before it actually shows up in our behavior?
[00:10:20] Speaker C: Because our, our. We have very sneaky minds, right? So they think they're protecting us. And so we agree with them because we think it's protecting us.
We think that. And some of the thoughts are so quiet that we don't even hear them. It's kind of like how you drive to. To work or drive home and you don't even remember like, which cars you pass or like, especially if you're talking on the phone and driving. So sometimes the, the thought patterns are so quiet we don't even know that they're there. So bringing them to the awareness and taking the time to try to figure out what you're actually thinking, that's sometimes the hardest work.
[00:11:01] Speaker B: I think a lot of times we put ourselves on autopilot, so to speak, and we don't pay attention to what's around us or what we're even thinking about. So thank you for sharing that. But what I get out of this first segment is that most people don't fail because they lack information.
They fail because they haven't trained the mind responsible for executing that information.
We'll be right back to discuss identity, habits, and the psychology behind sustainable changes. Stay tuned.
[00:11:28] Speaker A: We'll be right back with more insights and frameworks to help you elevate your brand and your influence.
[00:11:36] Speaker B: Stay tuned.
[00:11:39] Speaker A: And we're back. I'm Jeff Brandeis, and this is the Authority playbook on NOW Media Television. Let's dive deeper.
[00:11:47] Speaker B: All right, so you gotta stay with us because if you ever started over repeatedly, this next conversation may change how you think about success.
I'm back with Aaron Kubinski. One of the biggest myths in personal development is that behavior change is simply about willpower. Aaron teaches that sustainable change occurs at a much deeper level.
Aaron, why do habits often fail when identity remains unchanged?
[00:12:18] Speaker C: Because we always go back to our original way of being, right? So if you in your younger days were told something, that story lives in your body, right? Those words that were told to you live in your body. And unfortunately, you know, it just happens. You know, we say mean things, mean things were said to us. The degradating things were said to us. And we hold on to them. And letting them go sounds so easy, but it actually takes a lot of work. So if you want to step out of that identity, you really have to step into being that person, right? And you have to believe.
And sometimes so, for example, in my work, you know, I have them imagine what it's like to have lost the weight, get. Get into that feeling, right? And then when we come out of the meditation, to still like for it, to live with them, that they can feel that way still while carrying that extra weight is really hard work. So it's something you have to keep practicing and practicing so that you feel it and you believe it in order to step into that identity.
And as a high performer athlete, same thing, right? You got to wake up every morning and believe and feel like you're that champion.
[00:13:39] Speaker B: So what was your favorite sport? I'm curious, because we talked about it being a successful athlete before. So please share with us that. That.
[00:13:48] Speaker C: Well, biking is my favorite sport. My running joke is my. I have a longer relationship with my bicycle than anybody else.
But I did. I did road road racing at the professional level. I've raced mountain bikes, cyclocross, and then I did triathlons, and I raced triathlons competitively at the national and world level.
Wow.
[00:14:13] Speaker B: Awesome.
[00:14:14] Speaker C: Yeah.
[00:14:15] Speaker B: Now I'll.
I'll do a reverse here. I'LL just go back to our mental side of life here. Yeah. So the things that we heard probably growing up, things that our parents told us, for example, we can't, you can't buy that we have no money or you're always going to be overweight and that's just the way you are. Those are some of the mental habits of the your work that we all deal with in life that basically you're working with to help women lose those 10, 15 pounds because they've been told all their life, the top end, the overweight, that's where you are.
[00:14:50] Speaker C: Yeah.
[00:14:52] Speaker B: How do you actually dig deep into that to get that people, you know, you said a little bit about meditation, but what's the real driving force for people to really lose all this extra £10 and £15? And then the other part of that question, if I don't mind ask, don't mind me asking this.
People have lost 10, 15 pounds and then they, two months later it's back. So how do they keep that mental fitness mindset to just to stop all that?
[00:15:21] Speaker C: Yeah. So when you work with me, we focus mostly on the mental fitness side, the nervous system side. We, I don't dive into like what was said and you know, we have to rewire those thoughts. I come at it from like, let's have a relationship with your inner child.
Right. So it, we, we get really into self acceptance and self love and then we also work on our elder, wiser self of sound m body and mind in the future, like living towards that person. Right. So then we have a future person that we create that person that holds that, that same weight, that ideal weight they want to be at.
And so we work at it in those two angles and it starts with love and compassion. Right. So in that inner child, we're never going to do anything perfectly. We're going to make mistakes, we're going to enjoy treats like we're gonna, you know, live life because food is life. Right. So I teach them to have self compassion sel and lead with love and kindness instead of, instead of beating yourself up about it and getting angry and feeling shame and guilt, I'm, I'm here to always correct them to go back to loving kindness. And so once you've practiced that pattern of going back to love and kindness that is part of the mental fitness reps. Right. Picking up and moving into love and kindness out of shame and guilt.
[00:16:59] Speaker B: How do we, how do we actually see ourselves influence our daily decisions? Those are the mental aspect of, it affects how we make decisions on an everyday basis?
[00:17:10] Speaker C: Yes. If we have a lot of cognitive dissidents around, something where you're in argument, it creates more stress in our body. And so getting into that, like, one of the biggest steps is you make a decision, right? You decide at the beginning of the day, like, what you're going to do. Maybe you decide every hour, but getting out of cognitive dissonance and just making a decision and sticking with the decision. So if the decision is, I'm gonna have, you know, the chips and salsa, even though I'm not supposed to be eating chips right now, or I'm gonna have the. The birthday cake because it's a birthday party, and being okay with it is important.
[00:17:53] Speaker B: Can you dive a little deeper into and explain a little bit more about what cognitive dissident really is?
[00:18:00] Speaker C: It's the. It's the internal argument of a decision, right? So, like, a big one would be like buying a house.
A small one. A small one would be, you know, should I have eggs for breakfast or should I have the smoothie for breakfast? And when you're in the diet mentality or you're in the world of trying to lose weight, it can become a big argument, right? You're analyzing all the information of one and analyzing all the information of the other. And then what happens is, under a lot of stress, you just say, screw it, and I'll have the bowl of cereal instead.
[00:18:37] Speaker B: Okay.
Trios it is.
[00:18:42] Speaker C: Yeah. And then I come in and say, and that was a good choice because you. You have to lead with kindness. You, for whatever reason, you came to that decision, but it's not your everyday decision, so don't beat yourself up about it. Like, let's just move on and start making good choices in the next hour. Right?
[00:19:01] Speaker B: We're supposed to be doing that, but yet we always continue to repeat some of the patterns, which we know that don't serve ourselves well. Why do we do things like that? Just human nature. Just us.
[00:19:12] Speaker C: Yeah. It's a pattern, right? So our body's like. Our bodies like efficiency. So when there's argument going on, this is not efficient time of our brain, right? So our brain's like, no, we got to. We got to be ready for the lions and the tigers. Oh, my. So let's make a decision, whatever it is, and let's just get back to, like, looking for the fear.
So our b. Our brain wants to do the most efficient. It's trying to. Our brain takes up a lot of energy, so it's always looking for the most efficient path.
[00:19:40] Speaker B: That's usually A shortcut to life, I guess, for lack of a better phrase. Right. We all always look for that easy way out, easy way to get things done. And that's if there is a method or the door opens, we will take it, right?
[00:19:55] Speaker C: Yep.
[00:19:56] Speaker B: Very often, though, the brain plays tricks on us and. Or we have such, you know, stress going on in our lives these days. And that also will drive unhealthy behavior as well. So how does stress really play into our lives from dealing with and taking on these unhealthy behaviors?
[00:20:15] Speaker C: So it's stress creates a trigger. The trigger then creates a response.
So when we get triggered by something, that stresses us out. Right. So in the primal brain, we hear the rustling of the leaves in the woods, and then we. We then react.
So becoming aware of that pattern is where a lot of the change happens. And so when you can. When you can then get to the point where you go through the four stages of awareness, you get to the point in. In the awareness world that you can get triggered and be like, oh, yeah, there's that feeling.
And then, oh, that would be my normal response. But instead I'm going to just sit with it. I'm safe, I'm okay.
It's gonna pass.
And in. In the food world, it's a lot around cravings. Right.
[00:21:08] Speaker B: They really have cravings. I know I'm an ice cream guy and I love my cookies, so.
[00:21:12] Speaker C: Yeah, yeah, sorry.
[00:21:20] Speaker B: So is that all a mental reset as well from just trying to, you know, I, I crave something is I speak about what my end result is if I actually go ahead and have my cookies and my ice cream or, you know, if that's going to add that extra pound on that I don't want, or. And then how do I train myself or from a mental perspective not to go eat those cookies and ice cream?
[00:21:40] Speaker C: Yeah, I mean, it's. There's more than what I'm going to share with.
One thing is to get curious. Right. So when you're curious, you can't be in stress or in a negative emotion. When you're curious, you're. You're good. So I would say then get curious. Like, oh, what? That's interesting. I catch the craving. Because sometimes you don't even catch the craving. You just go straight for the ice cream.
[00:22:04] Speaker B: Yeah.
[00:22:05] Speaker C: Right. So if you're catching the craving, you've. You've succeeded. So then you're going to sit with the craving and maybe you'll like, you know, get curious. Like, where is it in my body?
What's going on? In my body, where am I feeling any discomfort or tightness or like, you know, why am I, why am I in this loop? You know, if I stand up and change my physical state, will the craving go away? If I go for a five minute walk, will the craving go away? And you just kind of stay curious about it and then if you need to, you give in to the craving. You, it's because it's part of the learning process to get to the point where you get triggered the craving and then you can let it go.
[00:22:48] Speaker B: That's awesome.
I'm also on a clockwork because I know at the X7 o' clock or 7:30, time for my ice cream. So it's beyond just mental five, it's just actually it's all mental probably, but so to wrap up, this segment is real transformation happens when behavior aligns with identity, not when people rely solely on motivation.
After the break, we'll discuss authority, credibility and how expertise is built through personal transformation. We'll be right back.
[00:23:18] Speaker A: We'll be right back with more insights and frameworks to help you elevate your brand and your influence.
[00:23:25] Speaker B: Stay tuned.
[00:23:29] Speaker A: And we're back. I'm Jeff Brandeis and this is the Authority Playbook on NOW Media Television. Let's dive deeper.
[00:23:38] Speaker B: Hey everyone, welcome back to the Authority Playbook. I'm going to continue my conversation with Aaron Kubinsky and now we're going to focus on authority. In today's marketplace, people are looking for more than just credentials. They're looking for authenticity, experience and leaders who can embody the principles that they teach.
I want to continue with Aaron and want to talk about authority isn't built through titles alone. It's built through trust, consistency and demonstrated results.
Aaron, how has your personal journey influenced your professional authority?
[00:24:11] Speaker C: Because I practice what I preach. You know, I get up every morning and I go to my mental fitness gym, I go to the physical gym.
I make healthy choices and unhealthy choices. Just like you have ice cream, I have, you know, treats too. I think we have to be human and I lead with love and kindness and I, and sometimes I fail and then I come back to love and kindness. So I, it's changed how I parent. I have a 13 year old son.
It's definitely changed how I used to have a very strong like controlling personality and I've really let that go, which has been a lot of less stress
[00:24:52] Speaker B: in my life, I'm sure.
So actually bring up a, a great point and don't mind me going this way.
So as parents and Many of our listeners have children. How does our mental awareness dictate or how our kids actually feel from our mental awareness and stress, and they are influenced by it in their behavior or even from a school perspective. Does it get passed down?
[00:25:25] Speaker C: We all have our own personality types, right? So like our, our negative survival brain and has nine different personality types and it doesn't get passed down. Sure. But like, people with that have multiple kids. They, they came from the same parents, but they have kids with different personalities.
[00:25:45] Speaker B: Yeah.
[00:25:48] Speaker C: So. Yeah. And then being able to. For what? I'll just share a story. Like my son, he likes to steal the show, is what I say.
He gets in trouble quite a bit at school, and in order for me to, like, always get so frustrated or angry about it, I have just pivoted it to like, he likes to steal the show. It's not serving him now and it will serve him in the future, and it, it does serve him now. Like, he.
The qualities are good. He's a very good communicator and.
But he disrupts class at school.
[00:26:24] Speaker B: So that's. He's showing off his authentic self, I guess. Right?
[00:26:27] Speaker C: That's right.
[00:26:29] Speaker B: But in today's world, our audiences connect so strongly with people who are authentic. Why is that?
[00:26:37] Speaker C: I think it has to do with judgment. Right. So when somebody sees another person being authentic, they look at themselves that they're not being authentic. So anytime we are judging someone else, we are not actually judging them. We are really looking at the mirror of ourselves.
Right. So if you were eating ice cream and I was on a diet, I'd be like, oh, my God, how could you eat ice cream? Like, that's so bad for you. Right.
[00:27:05] Speaker B: And I'm doing it in front of you. That makes it even worse.
[00:27:08] Speaker C: Right, Right. And. But what I'm doing is I'm judging myself that, oh, I really want that ice cream. And so I'm going to make you bad so that me having that, not having the ice cream is good.
So that's kind of like the authentic. Right. So you're being authentic eating your ice cream, and I'm being not authentic because I wanted and I'm not having it. But if I stepped into the identity of the person who has ice cream occasionally but doesn't have it every night, I could sit here and be like, oh, I'm glad you're enjoying ice cream.
[00:27:41] Speaker B: Or you can tell me, why are you eating the ice cream when you know, I'm, you know, I'm on a diet and you make me feel so bad.
I'VE heard that one before, many times, or from other people as you go out in the world, of course. But yeah, it is. It's all part of that mental awareness and mental toughness. So you. You want to have it, that's okay. I'm good where I'm at and because I'm on my own mission right now. So just indulge yourself, and I'll find something else to indulge myself with too.
[00:28:11] Speaker C: Yeah.
[00:28:15] Speaker B: So right now, we. We talked a little bit about the vulnerability, but how does vulnerability play in building trust and credibility?
[00:28:25] Speaker C: Say that one more time. I missed a word.
[00:28:27] Speaker B: What role does vulnerability play in building trust and credibility? So you're being vulnerable to people, and maybe you're doing the speech, you're doing the presentation. And does that help build that trust and credibility to other people?
[00:28:41] Speaker C: Other people, I think, like staying in my lane. I only know what I know. I'm a good, you know, I'm good at mental fitness. I'm good at helping people change habits. I'm good at, I know, in the. In the big umbrella, like, what to eat, what not to eat. I am not a nutritionist. I'm not a dietitian. I am not a functional medicine practitioner.
But I strongly believe the brain is more powerful than the blood tests and the nutrients. Right. So when we can focus on the way we think, like, I. I tell people, like, you can think yourself thin and you can think yourself fat. You can think yourself sick, and you can think yourself well. So we start with the brain, and then if we need to bring in those other people, like, if somebody is having metabolic problems, we bring them in. I have, I have resources to add those people into the, to the realm, into the pile if I need to.
[00:29:41] Speaker B: What advice would you give someone who wants to establish themselves as a trusted authority in their field?
[00:29:50] Speaker C: Yeah, just stay, Stay in your lane. Don't talk about something you're not sure about. If you're not sure about it, you know, be very vulnerable. Saying, I'll have to look that up. And I mean, today, information is so easy to gather. Right.
As a coach, you're here to connect with the person, right? Like you want to have a good connection with the person.
The. You want to have the. The client coach relationship needs to be vulnerable. They need to be able to be open and share and not feel judged.
And I don't think any coach in this world would be judging, but the client needs to feel that. And as a coach, I'm here to support you and give you options to get you to the path, the end of the path that you want to or the top of the mountain you want to go to. Like that's my role.
[00:30:39] Speaker B: Your authority comes from your experience obviously of in theory being where they were. And your role as a coach is to help them understand that you've been there, you've had the challenges, you understand their, what they're dealing with. And it's your job as the coach to work with them to get over their mental issues.
I won't say it's a problem because the problems are, I think it's too strong of a word. But you get over their mental anxieties or what's holding them back in order to be. To get to lose those 10 pounds or those 15 pounds. So is that pretty much really what you, how you work, your experience, levels of what you have done into your practice?
[00:31:24] Speaker C: I think one of the things that I see consistently is like people come to me in overwhelm. There's so much information being blasted at you in the health and wellness industry.
Most of the health and wellness industry is out there to keep you coming back. They're not out there to, you know, keep the weight off for good.
Not everybody, but majority of it is or they want you to stay on their product for life. Right.
So when people come to me, I help clear out the noise.
Let's just get laser focused. And when you're laser laser focused and you stick to one path, then you can find success. But when you're not laser focused and you're getting all the noise from around you and distracted by the shiny objects, you lose your path.
So I feel like I'm coming in and keeping them focused.
[00:32:15] Speaker B: Gotcha. You hit upon a really very relevant issue right now with everything being so public out there and obviously AI people go out to chat GPT, they go out to CL.
I'm 15 pounds overweight. How do I lose it? Right. How often do people come in with those preconceived notions of and you talk to them about, well, Chat GPT told me to do this and you know, it didn't work. Do you see that happening more and more?
[00:32:42] Speaker C: I have not seen too much of it yet, but what I would say is ChatGPT or AI is only as smart as you are. So you know, if you don't have the knowledge, if you only have the knowledge of like movement to lose weight, right, you're going to go into Chat GPT and it's going to tell you how to move to lose weight.
If you don't have the knowledge of how the nervous system and the brain work around weight loss and identity. You're not even going to know to put it in CHAT GPT for it to give it back to you. So I mean everybody needs to remember like it's only as smart as you are. It's only as smart as the questions you ask it.
And in a world where we live in today, like we just want the quick fix and the quick answer, we're probably not going to spend enough time putting it in into it.
I, I would say like tracking your macros and your nutrition and everything in ChatGPT is a great idea. Tracking your exercise and stuff in that avenue is a good idea because the more you put into it, the more it can give you feedback. But again, if you had no idea about the nervous system and the triggers and the awareness and the patterns, the CHAT GPD is not going to help you or the AI is not going to help you with that.
[00:34:01] Speaker B: Yeah, it's not going to ask you questions of like what happened when you were a youngster, you know, that type of, you know, give or give or take that coach like yourself.
[00:34:11] Speaker C: Well and like one thing I do is like I tell people like we have our emotions between our mouth and our bottom, right? So our second largest nervous systems are gut and so we feel our emotions in our gut, right? We get our butterflies in our stomach, we get the choking in our, the tightness. Like those are all emotions. And so ChatGPT will not pull that in with your weight loss program.
[00:34:37] Speaker B: As they say, AI and the first A A stands for artificial. So everyone keep that in mind as, as you use these programs, it's not going to get to the root cause. So thanks for sharing that Aaron.
[00:34:50] Speaker C: Yeah.
[00:34:50] Speaker B: The strongest authorities aren't simply experts. They're examples of the transformation they help others achieve. We're going to take one final break and return to discuss sustainable success and learn long term impact. We'll be right back.
[00:35:05] Speaker A: We'll be right back with more insights and frameworks to help you elevate your brand and your influence.
[00:35:12] Speaker B: Stay tuned.
[00:35:15] Speaker A: And we're back. I'm Jeff Brandeis and this is the Authority Playbook on NOW Media Television. Let's dive deeper.
[00:35:24] Speaker B: I urge everyone to stay connected to the Authority Playbook and every NOW Media TV favorite streaming worldwide.
As we conclude today's conversation with Aaron Kubinski. I want to focus on sustainability.
Too many people pursue goals that improve their external circumstances while neglecting their internal, well, being. True success requires both.
Aaron, what does sustainable success mean to You.
[00:35:52] Speaker C: So for me, it's a lifestyle, right? So once when I work with my clients, they get down to their ideal weight, they step into the new identity, and the new identity is the lifestyle. So then it's sustainable. It's just who you are. It's how you walk through life.
And you walk through every season, every holiday, every celebration, every up, every down in life as this new person. And so that makes it sustainable.
[00:36:20] Speaker B: But yet, you know, we have so many high achievers and you know, you're, you're a high achiever as well. You reach your goals. But some of us still feel very unfulfilled when we've done so well. Why is that?
[00:36:35] Speaker C: Because we're not enjoying the finish line.
When we get to the finish line, we've already planned for the next event or the next goal and we don't spend time in the feeling of what it meant to accomplish. And most people will say, well, it wasn't the finish line, it was the journey to get there to the start line. Right.
But you have to get to the finish line and, and soak in the enjoyment of your hard work to get fulfillment.
[00:37:10] Speaker B: That's awesome. It reminds me of.
As most of you might know, I come from a sales background and One of my CEOs used to say at 12:31 at the end of the year to then become 1:1. Obviously couple days, a couple hours or a second later, you go From Hero on 1231 to a 0 on 1 1. So it's like just going, starting that race all over again. So you don't really have that opportunity to really, you know, think about how great you did and how good you are because the race just started again as the clock turned. So it's, I definitely understand that unfulfilledness. And yeah, you might re reward yourself with some ice cream maybe or have a, a troph mid year meeting kickoff where you got R1. But having those. And I think it's true, we don't really relish our successes long enough. And that's all something that we all should think about as we move ahead.
So.
Good point.
How can people balance ambition with personal well being, Aaron?
[00:38:23] Speaker C: Well, I think you can be well on your way to being in reaching your goals. Right. So kind of going back to like accepting too who you are, your authentic self.
Right. So being authentic of who you are as you are being well and then the ambitious to like reach a weight loss goal, reach a health goal that is part of who you are authentically. Right. You're not doing. If you're doing it for somebody else, it's not going to work out. You have to do it for yourself. If somebody's asking you to make health choices you're not ready to make, they're not going to stay.
[00:39:08] Speaker B: Like going to the doctor and doctor tells you, yeah, you know, it'll be good for you to lose five pounds. Okay.
And when you're out the other, you pretty much. Right, we all heard that. And that typically is what transpired. Right, because you haven't really set your own mindset to do it yourself. So that's definitely a factor from, from your experience, what you've seen from people actually have achieved the mindset. Is it typically something that they, let's say they lost the 15 pounds. Do they have to fight to stay there in their mental state, or is it kind of easy to revert back and fall back?
[00:39:48] Speaker C: Yes, it's easy to revert back and fall back if you don't do the work. But if you're doing the work and you're doing the daily work, it's, it's not one, one and done right. Like, it's stepping into a new identity, a new belief, a new feeling, and, and constantly reminding yourself that that's where you are.
So just like we go to the gym to build up our muscles, we have to keep going to the gym to build up our muscles, we have to keep going to the mental fitness gym to keep our mind sharp and our. And our identity sharp and our new lifestyle changes sharp. So it's, you still have to do the work.
[00:40:26] Speaker B: You sound like a coach. We both know the first question is, so did you do the work? Did you make the calls? Did you do what you're supposed to do?
And you know, but at the end of the day, it's all, it's all true whether it's a mental state or whether it's a physical state. From a weight perspective, it's, it's doing the work. There's nothing comes easy for us at this point in life, so.
[00:40:48] Speaker C: Well, even like thinking about doing the calls right, like the sales, it's, it's having that belief that is really important and, and being able to move through the discomfort, the fear, the, the stress of it, like being okay with that feeling and knowing it'll disperse as you move, as you move, it moves.
[00:41:13] Speaker B: We always, we've heard, you know, momentum builds as you, like, get success and that helps with the mental aspect of conquering whatever your goals are. Have you found that, that to be true in your work? Where you've seen people, we maybe just lost the first two pounds, which was by far even for them, an unbelievable accomplishment. But they want to get the 15. So you see that momentum building at that point even with little gains.
[00:41:41] Speaker C: Yeah. And weight loss is funny because it's not a straight line.
Weight loss is the body constantly coming to equilibrium.
We are mostly made of water, so there's always a fluctuation and not always in the right direction.
So what you see in weight loss is like this up and down and then a plateau. And so I think that's where having a coach alongside of you to keep. Because in your, in the weight loss world it is so you have so many times to have the momentum send you off the rails. Right.
So having a coach in your pocket keeping you like call your nervous system calmed down is really helpful. And so I work with people for extended periods of time because once the weight comes off, we have to kind of now we're in this new pattern and we need to stay there. And so it's still going to have its ups and downs. But you still need your coach to help you manage your nervous system the way you're thinking and keep you on your new pattern.
[00:42:46] Speaker B: We focus a lot with you on mindset and weight loss for women. Was there a certain part of your life where the weight loss for the women got to be real for you and that's why you chose that to focus on women and losing weight?
[00:43:02] Speaker C: I have not had a weight loss problem. So I this work that I've done, I changed my relationship with alcohol around it.
But what I see in my world today as a 50 something year old is everybody screaming menopause. And you know, menopause. And I'm thinking we are giving our bodies this signal that when we hit menopause we are going to gain weight. So guess what's going to happen? We are going to gain weight. And I just thought what if we come at this with our mind like with our mindset and our nervous system, it's so much easier. It's so much easier to then and, and to watch the people consistently like gain and lose weight. Right. And then with the GLP1s, you know, one of the biggest things that it does is it quiets the food noise. Well, what if you learned how to do it on your own without taking the drug? That's going to help. That's not going to keep the weight off.
And the negative side effects of the GLP1 is that you lose muscle mass. When you lose muscle mass, you're losing some of your metabolism. And the other part, is it your, it affects your bone density and as we get older, we don't want to mess with our bone density density.
[00:44:14] Speaker B: So is GLP1 a supplement or is it a drug that the doctor would prescribe? For those of us who are not
[00:44:20] Speaker C: familiar with that, it's the Ozembics and the Tirzepatide and or Wegovy and all of that, you know that everybody is. It's the easy way, but it's not
[00:44:31] Speaker B: the never an easy way.
[00:44:33] Speaker C: It's not the best way for everyone.
[00:44:35] Speaker B: Right.
And usually if there is an easy way, there's a shortcut that's going to come back and buy a trip somewhere down the road.
[00:44:43] Speaker C: This is, I mean, since we're on this tangent, I'll just say it really quick. I tell people like when you get on the, when you get on the medication, you're gonna have to drink water, you're gonna have to do progressive resistive exercise to keep your, to keep from losing too much muscle mass and your bone, you're gonna have to eat fiber because you need to keep your system regulated and you have to eat a lot of protein.
So why don't you do those four things without getting on the drug for four weeks and then see if you still want to get on the drug because you got to do it anyway.
Start before you take the medication.
[00:45:13] Speaker B: It sounds like great advice.
[00:45:15] Speaker C: Yeah.
[00:45:16] Speaker B: So Aaron, is there a mindset? What mindset shift creates a greatest long term transformation?
[00:45:25] Speaker C: Believing in yourself, believing and having that, that deep like step into it, embody it. I know I can do it.
You know, so it's like as an athlete or a salesperson or a CEO, having that full belief that you are capable of doing it is the key.
[00:45:43] Speaker B: I think we all have our own self doubts and we, our biggest factor we have to come overcome sometimes is our own thought process more than anything else.
Very true.
Last question. When people work with you and truly commit to the process, what changes do you see most? Often
[00:46:04] Speaker C: they trust themselves again because they've been on this cycle of, you know, repeating the same pattern and losing trust in themselves because they say they're going to do something, then they don't do it. And then once they trust themselves, they feel more confident. And when they feel more confident, their relationships change, their work environment changes.
So it doesn't just affect themselves, it affects the, the outer layers of their life too.
[00:46:31] Speaker B: That's awesome. Aaron. The viewers want to connect with you and learn more about Adventures of health. Where can they find you?
[00:46:39] Speaker C: My website, adventuresofhealth.com and then, yeah, from there I would say book a call with me and see if we make a good fit. I have some free resources on there for you to check out, but yeah, that would be the best place to find me.
Awesome.
[00:46:56] Speaker B: Aaron, thank you so much for joining us today. I've learned a lot and I appreciate you sharing your insights on mental fitness, behavior change, personal authority, and sustainable transformation.
At the Authority Playbook, we believe authority isn't simply about expertise. It's about alignment between what you teach, how you live, and the results you help others create.
I'm Jeff Brandeis and thank you for watching the Authority paper. Have a great day.
