[00:00:00] Speaker A: Welcome to the Authority Playbook. I'm Jeff Brandeis and today we're talking about the strategies to help you stand out, be seen and be heard. You're watching now Media Television.
Welcome to the Authority Playbook. I'm Jeff Brandeis and today I want to challenge one of the most common ideas in business, that if an entrepreneur is stuck, they must need more discipline.
My guest today is Trish Gower, founder, coach and public speaker at Messy Mind Magic. She built a half a million dollar e commerce brand, closed more than a million dollars in coaching program sales and has helped move millions of dollars across multiple industries. She has also spent the first 35 years of her life with an undiagnosed ADHD, brain building, performing and pushing through while most people expected her to have it all together now, through Messy Minded Magic, she coaches midlife women entrepreneurs to regulate their nervous system and grow their revenue at the same time. Trish Gawa. Welcome to the Authority Playbook.
[00:01:08] Speaker B: Thank you. Thank you so much.
[00:01:12] Speaker A: As we begin, I want everyone watching to think about the places in business where where you keep blaming yourself for not being disciplined enough. We all do it. Is it really a discipline problem or is it your system, your brain, your body and your business model asking for a different kind of support?
So, Trish, I'm going to start with this conversation with you by looking at the core belief behind your work. The gap between you and six figures is that discipline, it is regulation. Help explain that to our viewers and audience.
[00:01:49] Speaker B: The best way for me to explain that is to tell you that I spent four years in a coaching program watching all of us have the same materials, the same coaching, the same tools, but some hitting the milestones. And some, including myself, were drowning in brain trash, like I'm not good enough, I have too much responsibility, I'm too old to learn the technology or I have no support.
And while those things were true at surface level, I knew that my brain was just absolutely running the show. I was living in survival mode and it was wrecking my ability to move on in my business.
I often tell people that I love the idea of ideation creating, but I hated the implementation because it carried too much emotion with it.
[00:02:39] Speaker A: I get that. And as we move forward in this segment, we're going to establish Tricia's authority through lived experiences, business results and her ability to name a problem many entrepreneurs feel but do not always know how to explain.
She touched upon this already. The conversation should connect between nervous system regulation, adhd, aware entrepreneurship and revenue growth in a way that feels practical, credible, and and deeply relatable. Trisha's story gives us this episode a strong authority angle because she's not speaking from theory.
She built, sold, coached and scaled while navigating a brain she did not fully understand for much of her life. That gives her a unique lens of what entrepreneurs really need when traditional business advice keeps missing the mark.
Trish, you've built a half million dollar E commerce brand.
So teach us about the real emotion and mental demands of entrepreneurship, if you would.
[00:03:39] Speaker B: The biggest thing that I learned in growing that brand and even in the building of that brand was the fact that I needed repeatable systems so that the inner workings, the minimum wage tasks could be delegated to someone else or put on autopilot. So I hired a fulfillment center. I had my products outsourced so that I didn't have to do those menial tasks and could stay in my zone of genius. And that helped so much to work from a regulated system just by putting blueprint systems in place.
[00:04:15] Speaker A: As we talk about entrepreneurship, one of the hardest things I know as an entrepreneur is letting other people do things for you. When you think you should be doing yourself.
How hard or how easy was it for you to give that up, give that responsibility up, to give, to outsource it?
[00:04:32] Speaker B: Oh my goodness, Jeff, I am such a control freak. And adhd, you have all these creative ideas and so when you go to hand something to someone else, it's like, no, that's my baby, you're not doing it right. When in reality that's not the way things work.
You have to hand that over. You have to hand those little things over, simple things, even like scheduling my social media content. I had to say, okay, this doesn't serve me. I've got to hand this over to someone else.
[00:05:03] Speaker A: It's a difficult way to do things. I think even those of us that don't have ADHD sometimes also feel that trap of I can do better myself as opposed to delegating it. So I think that's a trap.
All entrepreneurs and even some business corporate people have that trouble of passing something on to somebody else.
But I'm curious, you know, 35 years, Trish, you went with undiagnosed ADHD, but yet you built a business, you made decisions and you pushed through the pressure. How difficult was that for you?
[00:05:39] Speaker B: My poor nervous system. I was so well acquainted with fight or flight, freeze and fallen. I didn't know what it felt like to work from a place of calm at all.
Masking became the norm for me. I learned to mask. I Learned to cover up how I was feeling because it didn't always land well with someone else. I learned to be more interested in their feelings than I did my own.
I stopped talking about the hard things because it made people uncomfortable. And so I had a ton of unprocessed childhood trauma because of adhd and I had a hair trigger fight or flight response when I started. So rejection sensitivity is real, as is executive dysfunction. It was not easy. It was not
[00:06:22] Speaker A: even today you are dealing with it. And how has your life changed a little bit from today versus being diagnosed with it versus being undiagnosed?
[00:06:31] Speaker B: Well, I have said a million times, and I will say it again, that knowledge is half the battle. Understanding that it wasn't just me being defective, understanding that I actually had something real that had real results or real, you know, processes that needed to go along with it made all the difference for me. Understanding how my brain worked, understanding how to work with it instead of against it. And I know that's the cliche right now is work with your brain instead of against it, but it's true.
[00:07:02] Speaker A: But today, so many entrepreneurs, you know, we blame ourselves, but the real issue may be a system related.
Why do we blame ourselves? Is that just a natural way of us thinking these things?
[00:07:16] Speaker B: I think that's part of it. But I also think, especially my avatar, that midlife woman, we were taught our whole lives just to pull ourselves up by our bootstraps.
And then we went from that to an age where everything has a label, and those labels give you a place to hide behind instead of something to work with and work through. And so once I understood that your anxiety could be calmed through deep breathing and even new eating decisions, it was life changing for me. Brains can be rewired, Jeff. People don't understand the power that your brain has to overcome these issues that we deal with on a daily basis.
[00:08:02] Speaker A: So at what point in your life, you don't mind me asking? Well, what occurred that got you diagnosed as having adhd? Don't mind me asking?
[00:08:11] Speaker B: Yeah, I was a mama of four babies and my husband was mentally ill at the time, and I was drowning. I was drowning.
I realize now that a lot of that was unprocessed childhood trauma. It was dysregulated nervous system.
But I needed something to get me through those days. And I went to the doctor and I started describing what I was going through. You know, not being able to form my words, not being able to get things done, not being able to stay on task. And a lot of it was overstimulation from the kids. But she also asked me about my mom and I said, oh, yeah, yeah, my mom is definitely adhd and my grandmother was just as bad. And so once you see that family pattern, and then I also have three kids that are adhd, so it definitely runs in families.
[00:09:04] Speaker A: And it took again, I know I'm getting personal here, but it took 35 years for someone to figure that out at this point, that it was family.
You inherited it.
[00:09:17] Speaker B: Yeah, exactly, exactly. Well, and the other thing too, I think, Jeff, is that for years this has been going on, but there was no label for it. There was. I mean, in the 80s, if you were ADD, it was a death sentence. You were the bad kid in class. And that's not the case.
[00:09:38] Speaker A: Yeah, unfortunately, a lot of tags that we weren't aware of earlier in our childhoods, we are much more aware of through technology, through medical advances and better diagnosis.
The world's better able to treat these things and recognize things earlier. So glad you were able to get treated and diagnosed for that.
Yeah, for sure.
So what happens when a business owner stops trying to force discipline and they start to understand really what's transpiring in the brain and get their body to actually work for them?
[00:10:12] Speaker B: Here's the cool thing about it. That D word that we hate, that discipline, it starts to happen naturally because we stop fearing consequences and we start to anticipate the outcome instead of fearing what's going to happen to us if we don't get things done. We start to see the big picture because we can relax and look at that outcome of what is going to happen when we finish the task. Right. So learning to combat wrong thinking, starting from a basis of complete calm, is groundbreaking.
[00:10:43] Speaker A: And it's for you and for everyone else once it gets diagnosed. For adhd, it's life changing for so many different ways, Correct?
Yeah, for sure. So what stands out to me is that authority often begins when someone can explain what others have been feeling but could not clearly name. Trish is not just talking about mindset. She is connecting the brain, the body boundaries, her systems and revenue in a way that helps entrepreneurs stop fighting themselves and start building differently. We're going to take a short break, and when we come back, I want to go deeper into the business side. How regulation turns into revenue and why the most powerful strategy may start inside the nervous system. We'll be right back. We'll be right back with more insights and frameworks to help you elevate your brand and your influence. Stay tuned.
And we're back I'm Jeff Brandeis and this is the Authority Playbook on NOW Media Television. Let's dive deeper.
Welcome back to the Authority Playbook. I'm Jeff Brandeis. Stay connected to the show and every NOW Media TV favorite live or on demand, anytime you like. Download the free Now Media TV app on Roku or iOS and unlock non stop bilingual programming in English and in Spanish on the move. Catch the podcast version at www.nowmedia tv. From business and news to lifestyle, culture and beyond, Now Media TV is streaming around the clock. Ready whenever you are.
I'm here with Trish Gowar, founder, coach and public speaker at Messy Minded Magic. And now I want to talk about one of the most interesting parts of our work, the connection between nervous system regulation and revenue growth.
A lot of entrepreneurs treat revenue like a purely external problem. They look at office funnels, content pricing, sales calls, and lead generation, all that matters. Patricia's work asks a deeper question.
What happens when the person running the business is stuck in the overwhelm, shutdown, overthinking or constant urgency? This segment should explore how regulation affects sales decision making, visibility, consistency, boundaries and the ability to take practical action. The goal is to make regulation feel not vague or soft, but strategic, a business function that influences money.
Trish how does the nervous system regulation directly affect the way entrepreneurs sell lead and make money?
[00:13:28] Speaker B: So the best way for me to answer that is with a story. One of my favorite coaches tells this story, and you've probably heard it, but it bears repeating. There was an experiment done where accomplished pianists were put in a room with a grand piano, given a piece of music to play.
Their brains were hooked to electrodes so they could watch the activity in the brain.
And the panelists while they played would be, they would be recording the activity in the brain, watching what centers of the brain lit up right?
Then they took the piano out of the room.
They had those same accomplished pianists go back in that room, sit down and merely imagine playing that piano. Just imagine it. Those same centers of the brain lit up. Jeff the same centers, what we imagine is no different than what we experience to our brains.
These amazing brains of ours don't know the difference between the two. And so if you can imagine all the things that we've already been taught from our childhood, right? Money is scarce. Money doesn't grow on trees. Money is hard for me. And if we imagine that all the time, we believe it. And so we have to create new thoughts, new imaginations, new stories. And if we can do that, things like I'm Good with money, money flows to me, money is just a tool for me. Then what you believe will become it's manifestation. But it's science based on instead of woo woo. And I don't mind some woo woo, don't get me wrong. But it's manifestation in the best way because it's scientifically proven.
Just like the scriptures. Even that talk about if you think about the things that are lovely and just and pure and praiseworthy or of good report, it's an age old principle that we've not been able to understand until the past several years. And it's scientifically backed just the neatest thing ever.
[00:15:26] Speaker A: So that's a really cool analogy.
I've heard different versions of that. So it's really kind of thinking about don't think about the hard road, don't think about the past, but think about the positive things that you can accomplish or you will accomplish and put your mind into that state of I've accomplished it and I just need to do the little things to get me there.
[00:15:50] Speaker B: It's deeper than that and here's why.
When you let your brain think on those positive things, your heart rate goes down, your breathing slows, your anxiety level goes down, your body gets into a place of calm so that your brain can then believe that it's safe to do the thing you're getting ready to do.
[00:16:14] Speaker A: I think things I need to practice on my own.
Trish. When you see midlife women entrepreneurs losing revenue because they're operating from overwhelm or survival mode,
[00:16:32] Speaker B: where do I see them doing that? Here's the kicker. Midlife women are at a place in time where they're starting to get empty nest, they're starting to have some free time and then boom, their parents start needing them. Right? We're what we call that sandwich generation. You start to get some free time and then and you feel like you're going to have time to work on your business, to do something fun with your life. And then now I have to take mom and dad to an eye appointment because they can't see as well to drive or I have to go over and make sure they get their medicines. And then grandkids come along and it's kind of rough. So we get to feeling a little bit empty, like our purpose is not being fulfilled.
And when you take someone who has ADHD symptoms that goes along with that and then add the wonderful stage of life that we're in like perimenopause, overwhelm, brain, frog and brain or freeze mode, it's not for the faint of heart, it's just not all these things hit at one time. And this is the place where I see women really struggling to not only build businesses, but figure out who am I, what is my purpose? You know, all this time I've been raising kids and now it's time for me to do something with my life, so to speak. And I don't even know what I'm supposed to do. So hey, let's build a business, right?
[00:17:53] Speaker A: So I'm curious, Trish, ADHD affects young people, teenagers, almost any age. What made you focus your business on midlife?
Women
[00:18:08] Speaker B: in midlife, first of all, lived experience.
You know, that's where I'm at. That's where I struggled the most when I, you know, ADHD was my superpower until I hit perimenopause. And I know tmi, but it's part of life. And I actually, when the morning cortisol started happening and the 3am anxiety and all of the things that you start to face at that age, my ADHD skyrocket. And I guess that's pretty common, is that when perimenopause starts, ADHD just ramps it up. And so I realized that the women around me, like me, were struggling and I also realized how miserable it was and figured if I can find a way to help people like me get out of that, then that's what I want to do.
[00:19:00] Speaker A: I think you've been proving yourself and you're definitely doing that to help others. So I commend you for doing that. But as we talk about things and you're probably more modern age moving, looking at technology, but there's so much written from the older times, from traditional books or business frameworks that still even today fell women who are already dysregulated or mentally overloaded. Why do people rely upon the traditional courses of books or read all outdated things and think that's the way to go?
[00:19:38] Speaker B: I think the reason that those systems fail for women like us is because if you don't learn to regulate your mind before you start that, you don't learn to regulate your body, it all just feels like noise. You've got limiting beliefs, you've got very little support at home.
And sometimes that's because we don't ask, right? We don't have support because we don't ask.
And all the busy work that we do, not to mention most of us have a full time job or at least part time. So it becomes, for lack of a better term, it becomes a proverbial poop. Show we believe the hype, we want the course, we want the outcome of the course. But, but when we get the course, we're so overloaded and overwhelmed that we can't implement it like other people can. And so you have to regulate your mind if you're going to be able to do that.
[00:20:29] Speaker A: So we've used terms regulate your mind, fix your mind, fix your money.
So in practical business behavior, what does that really mean and how does that come out?
[00:20:42] Speaker B: To fix your mind, in order to fix your money, you need to fix your mind.
You've got to assess first of all where you're at.
So you, you do the work you need to do. When you get up, you move your body, you ground yourself a little bit, you do some breath work, you reassess. Where am I now? Where's my baseline? If my baseline was up here, if I'm feeling it in my throat, feeling right.
And after I do a little bit of that work, is it here, is it now here? Like the level of anxiety, the level of stress, the level of almost trauma, honestly, living in my body, where is it at? And after that, then I go ahead and do some of my work. If I'm still struggling, I go back, I reassess, I do some breath work, I do some grounding, I do some meditation and try it again. And there, honestly, there will be days that you have to just step away from it. You have to step away, change your state, go to a coffee shop instead of working at home, you know, whatever works to get you in that place where you can function first and then focus.
Just got to get back to ground level.
[00:21:52] Speaker A: I gather those are things that you help clients take revenue generating action while they're still trying to figure themselves out. Because, you know, understanding ADHD and how it affects, you know, people, it's all affected differently. So there's no applying expression.
One roadmap, one clear cut, one course of action that fixes or helps every person. Correct?
[00:22:17] Speaker B: Right? Not as far as the adhd, no. But I have like, I have a specific avatar that comes to me because she identifies with me. I'm very, very open about my struggles. I'm very, very open about what I do. I am very, very open in my coaching, even about days that I am dysregulated because it's not a one and done, it's not a get to the end and you're all good and now you're going to be perfect. It's ongoing. Like there are some days that I'll work for 45 minutes and then I'll take a 15 minute break. There are some days I can work for four hours hyper focused and have a great time. I had one of those this morning. I'm so thankful for those days. Right.
But we spend a lot of time together and honestly, they see me in every phase of my life and I don't hide anything. So if you know that your leader is still doing the same work that you're teaching them to do, it's super encouraging because you know that it again, it's not a destination, it's a journey.
[00:23:13] Speaker A: That's a dream for sure, Trish. Really true. Let me try that one. Trish. What I really appreciate here is a shift from shame to a strategy. When entrepreneurs understand the nervous system, they can stop treating overwhelm as a character flaw and start treating it as information that creates space for clearer decisions, stronger boundaries, better sales behavior and more sustainable revenue.
We're going to take a short break now, but when we return, we'll talk about Tricia's signature framework, Bottoms up in Business, and how she helps entrepreneurs build from the brain, the body, boundaries and systems that hold the business together. We'll be right back. We'll be right back with more insights and frameworks to help to help you elevate your brand and your influence. Stay tuned.
And we're back. I'm Jeff Brandeis and this is the authority playbook on NOW Media Television. Let's dive deeper.
If you are building a business, coaching clients, leading a team, or trying to scale your authority, this is the part of the conversation to really lean into. Because growth is not just about adding more tactics.
Sometimes growth requires rebuilding the entire foundation underneath the tactics.
I'm continuing my conversation with Trish Gower and now I want to explore her signature framework, Bottoms up in Business.
This framework meets women where they actually are inside the brain, the body, the boundaries and the systems that hold the business together.
That is so powerful because many entrepreneurs are trying to scale from the top down. They're chasing more strategy before they understand the internal and operational foundation to make strategy usable.
This segment, we're going to position Trish in her framework Driven authority. The conversation will unpack how she organizes complex emotional, cognitive and business challenges into a practical system that clients can actually use. And this is where power, authority becomes teachable, repeatable and branded.
Trish, help us explain and understand what is bottoms up in business and why did you build a framework this way?
[00:25:29] Speaker B: Well, Jeff, bottoms up is usually a good thing. Bottoms up usually means it's the bottom of your glass. Right. But in business, when we work bottoms up, it's not a good thing. What it means is you're letting your gut run the show. So just a little Backstory on that. 80% of the information that travels through your body from your nervous system to your brain goes from the bottom up. It's reactive.
It's all the things that make you respond and react. Right? So only 20% of that communication goes from the brain down. And since we're working from a place of survival mode, a place of fight or flight, 80% of the time, if you're running your business that way, it's nothing but chaos, Right? We were taught so so many times when we were kids to follow your gut.
Right? And I'm not saying that true intuition is wrong, but what I'm saying is that many, many times following your gut is not the right thing to do. Because if I go to send an email and my gut says, oh my gosh, I'm being chased by a bear, I'm not going to send this email because somebody might reject me, then that's not a good thing. I don't want to work from the bottom up. I want to work from a place of calm and creativity and of ease and playfulness in my business that allows me to relax and make the right decisions without emotion attached to them, or at least with good emotion.
[00:26:50] Speaker A: So how do you begin that shift in people to go from systems around you and go to the brain and body?
[00:27:03] Speaker B: So if you're dysregulated and you're already working from a place of scarcity and fear, it's really hard to take the action steps that business ownership requires. And so the way I do this is I have a four part framework and we do a little bit of work out of each part of that every month.
So we start with brain and body, which is just like we talked about, nervous system regulation, breathwork, grounding.
The brain portion of it is turning negative statements into positive statements, reframing.
But then we also will work through the blueprints, the systems that we have, making those super easy to use. So it's also a regulation piece, not just a system piece.
And then we work on boundaries, which nobody likes that word. We set boundaries for ourselves, we set boundaries for others. And then the one that we haven't mentioned here today yet is the buddy system.
I have a deep portion of my program that is simply co regulation. You know, Jeff, they say that you're the sum of the five people you spend the most time with. And every single week we spend time together co working and co regulating and just bouncing ideas off of each other because there's strength in numbers. Your body needs that and it helps regulate you. I would much rather be chased by a bear with four other people than by myself. Right. Because one of them might get it instead of me. No, I'm just kidding. We're more alert and more aware. We can see what's going on. Right.
[00:28:34] Speaker A: So no you aren't, but that's okay.
So you hit upon the boundaries several times and you know, you work with midlife women. What's the most common boundary that's holding back women entrepreneurs from their full. Earning their full potential from a wage or income perspective?
[00:28:57] Speaker B: Oh, Jeff, the boundaries.
The boundaries.
The most common boundaries, honestly, come from being part of that sandwich generation like I talked about earlier, aging grandparents, grandbabies, making ourselves be everything to everybody. Right.
We have an internal need to be needed. We want to be needed. I, I'm a problem solver at heart and so if, if I am not able to be where my grandkids are or say two of them have a game and I've got to decide which way I'm going to go. That's rough. Right?
Most of us, a lot of us that are running businesses in midlife or starting businesses, especially in midlife, we're doing that because we wanted so badly to be stay at home moms and life happened so fast, we couldn't do that. We had to eat. Right. And so as Mamaws and Mimi's, we're trying to build businesses so that we can make that life balance actually work.
But there's also, and externally, we have to learn to say no. We have to learn to say no. I can't go to the game tonight because I've got to make this business work. Or we have to learn to say no, mom, I can't come and fill your pill keeper every day, but I was able to hire a young lady who's going to do that for me. And then I'll come and spend actual quality time with you on the weekend. Because that's the other boundary that we don't see is that we're using our time for such menial things that aren't meaningful to us or the people we're trying to serve.
And then there's the internal boundaries. The internal boundaries like scrolling.
Yeah, I know I got some people there. And even napping or you know, the things that we think are self care when in reality they're procrastination or avoidance.
[00:30:42] Speaker A: Yeah, there was a Lot of heavy things in there that I think men, women of all ages experience. And some of us don't believe we have adhd, but I think we all have a smidget of it somewhere inside of us.
[00:30:57] Speaker B: For sure that says undiagnosed but pretty sure. And I think most entrepreneurs could wear that shirt a few days out of the month.
[00:31:09] Speaker A: So yeah, we all have our moments, as they say in life, right?
[00:31:14] Speaker B: Yes.
[00:31:16] Speaker A: So how businesses system actually change? When someone who has adhd, they have overload or their brain doesn't respond well to traditional productivity advice, what do they have to do differently?
[00:31:32] Speaker B: Work the way you work. You've got to make the systems work the way you work. AI has been a godsend for me.
From repetition to reminders, to routines, calendars. I can go into ChatGPT and I can hand it my babysitting list and just a snapshot of it and I can say, create a calendar file that I can upload to Google.
I can brain dump my task list to Claude or to ChatGPT and say, help me nail down the things that have specific time frames, like this meeting, for instance, and help me prioritize what are just daily tasks and then help me to let go or figure out how to delegate the things that I don't want to do. Right. And so being able to do that is amazing. We didn't have that back in the day. We had paper and we wrote things down and we crossed it off. And I am a list maker and I do have some activities in my coaching where I have my women use pencil and paper because there's power in that strikethrough. But having those reminders in place and then also having an accomplishment tracker of some sort, and you can use AI for that too.
So even if it's a sticky note that I've wrote, today I completed my first course module.
Today I did a podcast.
I can do hard things. Whatever it is, it's an accomplishment tracker that I can look at and say, oh yeah, I can do that. When my brain is trying to tell me you can't do that, it's scary. And I can go, oh, actually I have done that. Right. And so you can do that with a physical reminder like that, or you can even do it in AI. There are so many ways to use technology to help us instead of leave us in the dust. Not planners, though. Planners are not for people like us. Planners are pretty. That's it.
[00:33:26] Speaker A: But you know, to a certain extent though, you know, I come from a corporate background, you know, it was what Was it fail to plan, plan to fail.
And organizing your life, getting yourself under control, understanding how you work yourself and how you function is so important in today's world. And like you said, you got technology right now that can help someone organize their day to day activities and help them organize themselves. And whether or not honestly this should be a something we all do in our life, whether you're ADHD or you're not. But I think we all have our challenges in today's world to get things done and have scratch out that piece of paper and be able to be proud of an accomplishment.
[00:34:15] Speaker B: Yes, for sure, for sure. I'm all about the list.
[00:34:20] Speaker A: All right, so this segment reminds me that a strong authority playbook needs more than the message.
It needs a method. Tricia's taken a lived experience, business results and client insight and turned them into a framework that people can understand and apply. We're going to take a short break and when we come back, we'll close with a bigger impact. Midlife women, money, self trust and what it means to build a business without pretending to have it all together. We'll be right back. We'll be right back with more insights and and frameworks to help you elevate your brand and your influence. Stay tuned.
And we're back. I'm Jeff Brandeis and this is the Authority Playbook on NOW Media Television. Let's dive deeper.
Stay connected to the Authority Playbook and every NOW Media TV favorite live or on demand, anytime you like. Download the free Now Media TV app on Roku or iOS and unlock nonstop bilingual programming in English and in Spanish on the move. Catch the podcast version at www.nowmediatv.
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I'm with Trish Gala, founder of Messy Minded Magic. And as we close, I want to focus on the women she serves. Midlife women entrepreneurs ages 45 to 65 who have tried the courses, read the books, followed the formulas and they still feel stuck.
This final segment should eliminate the conversation for business tactics to identify authority and self trust. Trisha's message is especially powerful because she speaks to women who are not starting from zero. They have life experience, intelligence, ambition and often a deep sense that they are capable of more. But they may also be carrying around burnout, shame, masking over responsibility and years of trying to succeed in ways that never fit them. The takeaway should be that authority does not require perfection. It requires alignment, regulation, practical action and the cost to build honesty.
Trish, why Are midlife women entrepreneurs such an important audience for your work?
[00:36:44] Speaker B: Because, Jeff, midlife is where I lost myself. It's where I forgot who I was and the spark that I carried for so long that said you can do anything you put your mind to, that got snuffed out with the first hot flash.
Not gonna lie.
I no longer felt invincible. I no longer felt like the world's best place problem solver. And as I went through that, I was able to look around and see that I was not alone. I actually was in a program with other women trying to build businesses. And I could see that on the one hand, you had the women that could just read the materials, do the thing and make the money. They were hitting their milestones, their 50k, their 100k. And then on this side, you had the women who were struggling with brand colors, they were struggling with logos, they were struggling with their emotions around whether they could put their product out there or not. And I knew that I was going to find the problem and I was going to fix the problem and I was going to help others do the same.
[00:37:44] Speaker A: We talked a little bit earlier, Trish, about technology, AI.
Why can't women at any age just go on ChatGPT and learn more about ADHD and just get the help that they need?
[00:38:02] Speaker B: Why can't they do that?
Here's what's funny about that. Women over 50 are the fastest growing group of entrepreneurs in the world. I don't know if you knew that or not.
And it's really neat because they're not starting over. They're just ready to start working with everything they've learned.
Dean Graciosi asked me once, what would you tell not just me, but in general? He said, what would you tell 20 year old you if you had a chance?
I think I was 46 at the time that he asked it, and all I could think was just do the thing right, just do the thing, take the risk, put in the work, believe in yourself, and don't let people hold you down. But honestly, it wasn't the people at all.
It was me. It was me hesitating, it was me procrastinating, it was me avoiding. It was me thinking I was too old to use the tech. And in reality, you just have to settle your nervous system so that you can view it in a new light. And it's amazing, Jeff, what I've learned just in the years that that technology has been available, it's definitely a doable thing. It's not as hard as you think.
[00:39:15] Speaker A: That sounds awesome. We Also talked a little bit about the books, the courses and even coaching. Why are so many smart, experienced women still feel stuck even after they invested in some courses or in coaching Doc?
[00:39:31] Speaker B: Because they don't trust themselves to make decisions. At the end of the day, that's what it boils down to. I have so many women that come to me and say, I just need someone to tell me what to do. I just need someone to tell me what to do to make that executive decision.
They forget that they've managed a tiny army for years, that they've been CEO and captain of a well oiled family. Right? But they feel stuck because their gut is telling them all kinds of lies about how hard it is and how they're not smart and all this brain trash that just lives in their head rent free.
And now it's time for them to learn how to write a different story.
[00:40:08] Speaker A: I'm curious on how you arrived at the your name of your company, Messy Minded Magic. Is there a story behind that?
[00:40:18] Speaker B: I mean, not really a huge story. I was trying to decide on a name and I thought my brain is so stinking messy. And then I thought it would take a magician to make this work. And it just kind of was like, ah, messy minded Magic. Because that's who I am. I'm messy minded. And I let ADHD become my superpower, which to me is magical.
[00:40:43] Speaker A: And it sounds like you found the magic cure the way, the wand, so to speak. And it was not that instant, but. But there's a method to the madness at the end of the day, which is awesome.
So how can women build the authority and revenue without pretending that they're more organized, more regulated, or more quote together than they actually feel?
[00:41:12] Speaker B: It's not pretend. It's not pretend. You're not pretending to be something you're not. You're. You're learning to uncover a new story. You're learning to believe in yourself in a new way from a place of calm instead of anxiety.
It's such a paradox, but it's such a paradigm shift all at the same time.
You're learning to be the real you. And all the other stuff just falls in place once you understand how it works.
Once you start practicing and realize that it's a journey, not a destination, it works.
[00:41:44] Speaker A: Got it. You talked about this a little earlier about women between 45 and 65 and how they understand a little bit more about the life and business if they were to now look at the younger crowd, the younger entrepreneurs that may not have learned the things yet. What Advice would you provide the younger entrepreneurs at this point, as they grow, to be on the lookout for
[00:42:11] Speaker B: to that entrepreneur that's still figuring it out? I would say to you, and this is honestly my value proposition, this is my message to any entrepreneur, but especially to the midlife entrepreneur. You've got to regulate your mind if you want to elevate your income, because that's where your money story comes from. All the learning in the world is not going to compensate for a brain that can't execute because the body can't relax.
Survival mode is real and you've got to learn to regulate if you want to make money.
[00:42:48] Speaker A: So regulation is obviously the number one message I think, that you're trying to send on this show to people that if they still trying to figure things out, they still want to make the money, they need to take action, but they need to also trust themselves and regulate themselves. That's correct, yes.
[00:43:07] Speaker B: Yes. And don't wait. Don't wait until you've got it all figured out. You still have to take messy action, but you need to understand that you can get your body to a place where it doesn't hurt to take messy action. It doesn't make you afraid to take messy action. Or maybe you do have a little bit of fear, but you can actually reframe it into excitement. Because sometimes excitement masks itself as fear. Like we're excited to try something new, but our body is telling us it's scary, so we can't do it.
It's not a matter of just not doing the thing until you're ready. It's a matter of relaxing yourself so that you can do the thing without being ready.
[00:43:47] Speaker A: I'm curious, is ADHD something, you know, I can recognize as a father to a. To a wife to a daughter and just treat them, or can they be. Can someone treat themselves without going to a professional or just working on it and get better on their own?
[00:44:06] Speaker B: You asked me that because I have not taken medication since I was 36.
I didn't like the way it made me feel. I didn't like the side effects. And so I learned to manage my adhd. Once I knew what it was, I was able to study it. I was able to understand. Okay, so stimulation, overstimulation is a huge part of this. If I learn to take myself out of overstimulating situations or if I learn to respond to things instead of react to things, it's going to go a lot better for me. And little by little, I learned to manage it on my own.
[00:44:48] Speaker A: That's awesome. And obviously what we talked about, we've been the focus more on business, but it also affects your personal life with your family and your kids. Correct?
[00:45:00] Speaker B: My husband and I. My husband would tell you so an ADHD person is amazing in crisis as a general rule. And he would tell you his favorite thing to say is if you want to be the man of the house in our family, you really have to be the man of the house because she will just go and do it. If she wants the sink fixed, she will watch a YouTube video and she will do it. Or if, if she wants the brakes put on the car, she will just go do it. And you know, it is a superpower, but it also can be a detriment if you don't step back. And I think that goes along with that control thing.
And there's a portion of that that my life felt so out of control as a child that I want to control it now. Right. So again, a knowledge and an understanding of of what it is helps so much.
[00:45:51] Speaker A: That's awesome. Trick Hour if the audience would like more information about you or Messy Minded Magic or learn more about your work with women entrepreneurs, where can they find you and connect with you?
[00:46:04] Speaker B: Well, you can find me on all the social media channels, Instagram, Facebook, TikTok under messy minded Magic. But you can also go to my website which is www.messymindedmagic.com and that's M I N--E D messy minded Magic.
You can fill out my Fix youx Mind Fix youx Money roadmap assessment there and find out which of the four most common money blocks it is that you struggle with in your business. And you can also for a limited time, book a regulate to Revenue. Call with me and we'll go over that in person.
So the best way to do that is to reach out to me at
[email protected] or to DM me on one of the social channels.
[00:46:45] Speaker A: That's a very generous offer, Trish. Thank you so much for sharing that with our viewers and our audience. Trish, I want to thank you so much for joining us today. It's a personal pleasure having you on the show. Your insight on adhd awareness around entrepreneurship, the nervous system, regulation, revenue boundaries systems, and what it really means to build a business from the inside out.
What this conversation reminds us of is that authority does not have to be polished to be powerful. Sometimes the strongest authority comes from telling the truth, building a framework around what you have lived and helping others see a path forward. While they are still in the mess.
And to everyone watching, we invite you to keep building authority with honesty, substance and strategy. Keep trusting the work that is uniquely yours.
Keep creating systems that support the way you actually operate. And remember, the playbook that works is the one you can live, lead and grow from. I'm Jeff Brandeis. Stay connected for more on NOW Media tv. Thank you for watching. Have a great day.
